Session Details

Andy Holzem, CMO

PrevAndy Holzem, CMONext

The Flip Side of Marketing: Keeping Your Boaters

  • Date:Tuesday, October 2
  • Time:4:15 PM - 5:00 PM
  • Room:Room 11
  • Session Type:IBEX Seminar
  • Session Code:309

So much attention has been dedicated to attracting new customers through modern websites and social media, that it is important to remember the basics. This presentation focuses on customer retention. I will explain “The Illusion” a marina facilitates; discuss the intangible, but important, idea of culture; pinpoint updates that add value to the “experience”; and finally, I will demonstrate how slip totals and revenue have increased compared to seasonal average with dramatic increase in number of returning boaters. Please feel free to share ideas as we discuss “The Flip Side of Marketing”.