You’re in the business of bringing great ideas to life. Whether designing new hulls, developing new products, or perfecting time-honored processes, you’re always innovating – and your brightest ideas can be some of your most valuable assets. Are you treating them that way? Is your brand benefiting from your big breakthroughs? Are your discoveries making the difference when it comes time to close the deal?
In this session, brush-up on the different forms of intellectual property (IP) rights: trade secrets, copyrights, trademarks, design patents, utility patents, and registered vessel hull designs. Learn best practices for making smart investments in each. We’ll explore IP law topics in general, and then we’ll dive deeper into issues that arise in the maritime industry. Finally, you’ll have the chance to test your knowledge by competing head-to-head against your colleagues to win awesome boating gear and other cool prizes!